PROJECT IDENTITY, EXHIBITION AND CATALOGUE DESIGN,
PLUS SIGNAGE AND COMMUNICATION
for the British Council,
The Preservation of Monuments Board and The Royal Academy of Arts (London) —
Future Memory / the Future Memory Pavilion at the National Museum of Singapore
“Memory is considered as something which will be formed in the future… implications of preservation and how it might shape memory in the future… how space and memory intersect…”
Future <---> Memory
Important and Knowledgable,
+
Modern with a strong classical touch
The simple graphic representation of the past and the future from the logotype is extended to all visual medium.
In addition to designing the exhibition, I also commissioned 8 brilliant creatives to respond to the concept of
Future Memory in a specific context to Singapore.
Chen Cheng Mei, Painter/
Theseus Chan, Graphic Designer/
Chris Lee, Creative Director/
Ben Harrison, Musician/
Daren Shiau, Writer/
The Pinholes, Band/
Phunk Studio, Design Collective
The Future Memory Pavilion was designed by
Pernilla & Asif
Plus a few more words on the London College of Communication, Head of College blog
PROJECT IDENTITY, EXHIBITION AND CATALOGUE DESIGN,
PLUS SIGNAGE AND COMMUNICATION
for the British Council, Singapore International Foundation and Give Art Gallery — Utopias, AiRx
Utopias is an exhibition by Michael Lee (Singapore) and Bob Matthews (London, UK) at the National Museum of Singapore
In Utopias, Lee and Matthews draw from personal meditations on utopian ideologies. Lee imbues iconic architecture with human characteristics, memories and a sense of solace for human failings, while Matthews explores eco-utopias where natural landscapes provide a romantic and almost divine escape.
“…the idea of Utopia is somewhat elusive…”
Unapologetically Modern, Geometric
— Clean, Crisp, Understated and Proud
Exhibition was curated by Tolla Sloane
BRANDING,
PROJECT IDENTITY, WEBSITE DESIGN AND COMMUNICATION
for British Council, Singapore
Writing the City
Writing the City is a community of new, emerging and established writers who share their work, give and receive feedback and get invaluable opportunities to take their writing forward. We focus on writing inspired by city life.
Welcoming and inclusive, Mature and playful
+ Hint of sophistication
A simple and easy to use logotype and visual system were created to deliver a clear message and style. Identity works effectively and effortlessly across all media and formats — Film, Web, eDM and Print.
Sub-brands, smaller projects born out of Writing the City were also given a associable logotype.
Website design, Electronic Direct Mail, Posters, Invitations and Notebooks.
REBRANDING,
VISUAL IDENTITY
for Singapore Institute of Technology, SIT
with Green House Design & Communication
SIT wanted to look refreshing without losing its already established appearence.
We pitched and won.
A complete set of Stationery, University merchandise and buliding signage were designed.
More images to come.
ABOUT THE LOGOTYPE
1
The black square is strong and sturdy, black is always fashionable; always dependable.
2
SIT brings exciting opportunities to Singapore, partnering and featuring great international Universities and courses — tilted at an angle of 10 degrees clockwise, the red square injects life and excitement to the sturdy black square.
3
SINGAPORE INSTITUTE OF TECHNOLOGY in uppercase commands authority. Set in a uber-modern and geometric typeface — Avant Garde Gothic BT — logotype is a breath of fresh air amongst the existing logotypes of (local) Universities and Polytechnics.
GRAPHIC ART,
POSTER DESIGN
Life, The Universe
and Everything
Posters inspired by the novel “The Hitchhiker’s Guide to the Galaxy” by Douglas Adams — 42.
Posters were exhibited
at the The Hitchhiker’s Guide to the Galaxy Exhibition.
Special thanks to Kult for organising and T&E Printing for sponsoring.
NAMING, BRANDING AND
VISUAL IDENTITY
ArtVocate
ArtVocate is a web video channel showcasing art and artists in Singapore and the region.
The name ArtVocate plays with the words art and advocate — advocating art is precisely what the team aims to do.
3 visual routes were designed for the clients to pick from.
All 3 routes adhere to company’s tone of voice, style and positioning — Intelligent
Factual
+
Inviting
Each route differs slightly in decibels and texture.
Selected route was further developed for stationery, video and web appications.
BUILDING SIGNAGE,
NUMERAL DESIGN
for Stanislavsky Factory, Moscow
with Nick Bell Design
A new set of stenciled and non-stenciled numerals were drawn to compliment the typeface Futura Demi.
New numerals and Futura Demi were used for building signage and wayfinding.
COMPANY WEBSITE PLUS
BROCHURE DESIGN
for The Red Thread Group
www.theredthreadgroup.com
Creative and Design Direction of website for The Red Thread Group.
Working with company Strategy Director, Project Manager and an external Web Developer.
A Flash website with CMS was designed, built and launched within a month.
An interactive red line was designed to strengthen the company brand language and by allowing the red line to take centre stage, we are claiming its ownership (so the next time you see a red line, you will think of the Red Thread Group).
Brochure/Pocketguide to Branding, a print literature produced jointly by The Red Thread Group and National Marketing of Singapore.
Pocketguide design echoes the website, creating a strong association and brand message for The Red Thread Group.
BROCHURE DESIGN AND
PHOTOGRAPHY
for Vershina Seligera, a russian lakeside resort
Vershina Seligera is located mid-way of Moscow and St Petersburg, resort is by Lake Seliger.
Delicate, Beautiful
+
Quiet
Brochure aims to represent the extraordinary quality of the resort.
Brochure was resort’s main marketing material for their trade show in London.
Written in both russian and english language not only informs a wider spectrum of audience — it communicates resort’s international standard in quality without losing cultural authenticity.
A calendar of annual russian festivals and events was incorporated into the booklet to increase its keeping value.
Breathable layout brings about a sense of light open space.
Information was arranged to be recieved at a idyllic pace — evoking a non-urban lifestyle through a booklet.
Paper and binding increases booklet’s rural flavour. Wooden tray amplifies that flavour.
REBRANDING,
VISUAL IDENTITY AND
EVENT SIGNAGE
Roots and Shoots
“Roots and Shoots provide training for disadvantaged young people, often with learning difficulties, to give them the skills and self-confidence to equip them for work.”
A modern and lively image will not just speak well of the organisation, it will also lift moral of their students.
3 routes were developed.
1
Clearly organic,
Positive and Upright,
Clear, Light
+
Chic
2
Growth and Development,
Friendly and Dynamic,
Bold
+
Simple
3
Like a tree, growing and developing,
Creates abbreviation: R+S, Positive, Unique, Chic
+
Clever
Selected Ident was developed to promote their summer fair.
FILM TITLE AND
CREDITS DESIGN
for Denise Hauser,
Royal College of Art
Copy City — …very few people knew that in fact they were moving about in a bad copy of the world of the dead…
Design concept — The typeface used on left is consistently (the first san serif) – Berthold Akzidenz Grotesk – whilst the typefaces on the right are always something else…
Download hi-res video extract here
STATIONERY DESIGN
Linnett Webb Jenkins
A suit of Word templates designed for various uses — letters, invoices, timetables, proposals and etc.
BRANDING, POSITIONING
AND VISUAL IDENTITY
13:00 Berlin Charlottenburg,
German Gourmet Restaurant
Precise
Inviting
+
Aware
BANNER DESIGN
North Lambeth Parish
To broaden Fete’s appeal without losing its endearing tone, banners will be required to look contemporary not trendy, up-to-date, classical, attractive to both young professionals and elderly alike..
REBRANDING,
VISUAL IDENTITY
ATL Industries Pte Ltd
Leader in its field,
Years of experience
+
Energetic
GRAPHIC ART,
POSTER DESIGN
Gilbert & George,
The Ten Commandments of Gilbert & George
An original typographic treatment to inject greater conviction into words.
Featured on Manystuff.
PUBLISHED WORK
AND OPINIONS
Computer Arts Magazine,
Issue 111
— The Typography issue
CONFERENCE TALK
AND EXHIBITION
Plus Design Festival,
Moving Type Conference,
Type Moved,
Birmingham UK, 2007
Gave a talk on the visual composition of a letter — for a more compelling communication.
EXHIBITION,
GRAPHIC ART AND
PHOTOGRAPHY
Capturing Britishness,
Great British Design,
6th St Bride Library Conference, London
Capturing the spirit of Great British Design using a series of 10 images.
