BOOK DESIGN, CREATIVE & ART DIRECTION, PHOTOGRAPHY AND ILLUSTRATION

for Lend Lease Asia Holdings Pte Ltd and worked closely with author Ken Hickson

A coffee table book to commemorate Lend Lease’s 40th anniversary in Singapore.

Lead Lease wanted to publish a book to celebrate it’s 40th year in Singapore. This book will communicate both internally and externally the history of Lend Lease’s business in Singapore plus introduce the company’s new signature building material — Cross Laminated Timber.

Mature, Trustworthy, Inventive + Aspirational

The book’s graphic concept stems from an abstraction of the company’s new signature building material — Cross Laminated Timber — a plus sign, +. This plus sign lends itself nicely into the copy; suggesting more.

On top of design work, I’ve also worked closely together with Lend Lease’s Corporate Affairs department and author Ken Hickson in planning of the book, as well as in unearthing archives and editing photographs.

Where required, new imagery and messages were crafted to support and illustrate the content. A few brilliant photographers and illustrators were commissioned.

The book was uncompromisingly produced. 6 colours were used on the very best paper. Artwork output was optimised during pre-press and perfected on-press.

PROJECT IDENTITY, EXHIBITION AND CATALOGUE DESIGN,
PLUS SIGNAGE AND COMMUNICATION

for the British Council, The Preservation of Monuments Board and The Royal Academy of Arts (London) — Future Memory / the Future Memory Pavilion at the National Museum of Singapore

“Memory is considered as something which will be formed in the future… implications of preservation and how it might shape memory in the future… how space and memory intersect…”

Future <---> Memory

Important and Knowledgable,
+ Modern with a strong classical touch

The simple graphic representation of the past and the future from the logotype is extended to all visual medium.

In addition to designing the exhibition, I also commissioned 8 brilliant creatives to respond to the concept of Future Memory in a specific context to Singapore.

Chen Cheng Mei, Painter/ Theseus Chan, Graphic Designer/ Chris Lee, Creative Director/ Ben Harrison, Musician/ Daren Shiau, Writer/ The Pinholes, Band/ Phunk Studio, Design Collective

The Future Memory Pavilion was designed by Pernilla & Asif

Plus a few more words on the London College of Communication, Head of College blog

CAFE IDENTITY DESIGN, MENU and PACKAGING plus ART DIRECTION FOR CAFE INTERIOR

for Happy Patch, Cambodia , Phnom Penh
with Green House Design & Communication

Happy Patch positions itself as an affordable, friendly + modern cafe in Phnom Penh.

An effective and joyful logo was created by introducing a well-loved emoticon.

A simple and effective logo communicating effortlessly across all mediums — Menu, T-Shirts, Shirts, Print, Merchandise and Cafe Interior.

PROJECT IDENTITY, EXHIBITION AND CATALOGUE DESIGN,
PLUS SIGNAGE AND COMMUNICATION

for the British Council, Singapore International Foundation and Give Art Gallery — Utopias, AiRx

Utopias is an exhibition by Michael Lee (Singapore) and Bob Matthews (London, UK) at the National Museum of Singapore

In Utopias, Lee and Matthews draw from personal meditations on utopian ideologies. Lee imbues iconic architecture with human characteristics, memories and a sense of solace for human failings, while Matthews explores eco-utopias where natural landscapes provide a romantic and almost divine escape.

“…the idea of Utopia is somewhat elusive…”

Unapologetically Modern, Geometric
Clean, Crisp, Understated and Proud

Exhibition was curated by Tolla Sloane

BRANDING,
PROJECT IDENTITY, WEBSITE UI & UX DESIGN AND COMMUNICATION

for British Council, Singapore
Writing the City

Writing the City is a community of new, emerging and established writers who share their work, give and receive feedback and get invaluable opportunities to take their writing forward. We focus on writing inspired by city life.

Welcoming and inclusive, Mature and playful
+ Hint of sophistication

A simple and easy to use logotype and visual system were created to deliver a clear message and style. Identity works effectively and effortlessly across all media and formats — Film, Web, eDM and Print.

Sub-brands, smaller projects born out of Writing the City were also given a associable logotype.

Website design, Electronic Direct Mail, Posters, Invitations and Notebooks.

REBRANDING,
VISUAL IDENTITY

for Singapore Institute of Technology, SIT
with Green House Design & Communication

SIT wanted to look refreshing without losing its already established appearence.

We pitched and won.

A complete set of Stationery, University merchandise and buliding signage were designed.

More images to come.

ABOUT THE LOGOTYPE

1
The black square is strong and sturdy, black is always fashionable; always dependable.

2
SIT brings exciting opportunities to Singapore, partnering and featuring great international Universities and courses — tilted at an angle of 10 degrees clockwise, the red square injects life and excitement to the sturdy black square.

3
SINGAPORE INSTITUTE OF TECHNOLOGY in uppercase commands authority. Set in a uber-modern and geometric typeface — Avant Garde Gothic BT — logotype is a breath of fresh air amongst the existing logotypes of (local) Universities and Polytechnics.

GRAPHIC ART,
POSTER DESIGN

Life, The Universe
and Everything

Posters inspired by the novel “The Hitchhiker’s Guide to the Galaxy” by Douglas Adams — 42.

Posters were exhibited
at the The Hitchhiker’s Guide to the Galaxy Exhibition.

Special thanks to Kult for organising and T&E Printing for sponsoring.

NAMING, BRANDING AND
VISUAL IDENTITY

ArtVocate

ArtVocate is a web video channel showcasing art and artists in Singapore and the region.

The name ArtVocate plays with the words art and advocate — advocating art is precisely what the team aims to do.

3 visual routes were designed for the clients to pick from.

All 3 routes adhere to company’s tone of voice, style and positioning — Intelligent
Factual

+
Inviting

Each route differs slightly in decibels and texture.

Selected route was further developed for stationery, video and web appications.

BUILDING SIGNAGE,
NUMERAL DESIGN

for Stanislavsky Factory, Moscow
with Nick Bell Design

A new set of stenciled and non-stenciled numerals were drawn to compliment the typeface Futura Demi.
New numerals and Futura Demi were used for building signage and wayfinding.

COMPANY WEBSITE PLUS
BROCHURE DESIGN

for The Red Thread Group
www.theredthreadgroup.com

Creative and Design Direction of website for The Red Thread Group.
Working with company Strategy Director, Project Manager and an external Web Developer.

A Flash website with CMS was designed, built and launched within a month.

An interactive red line was designed to strengthen the company brand language and by allowing the red line to take centre stage, we are claiming its ownership (so the next time you see a red line, you will think of the Red Thread Group).

Brochure/Pocketguide to Branding, a print literature produced jointly by The Red Thread Group and National Marketing of Singapore.

Pocketguide design echoes the website, creating a strong association and brand message for The Red Thread Group.

BROCHURE DESIGN AND
PHOTOGRAPHY

for Vershina Seligera, a russian lakeside resort

Vershina Seligera is located mid-way of Moscow and St Petersburg, resort is by Lake Seliger.

Delicate, Beautiful
+
Quiet

Brochure aims to represent the extraordinary quality of the resort.
Brochure was resort’s main marketing material for their trade show in London.

Written in both russian and english language not only informs a wider spectrum of audience — it communicates resort’s international standard in quality without losing cultural authenticity.

A calendar of annual russian festivals and events was incorporated into the booklet to increase its keeping value.

Breathable layout brings about a sense of light open space.

Information was arranged to be recieved at a idyllic pace — evoking a non-urban lifestyle through a booklet.

Paper and binding increases booklet’s rural flavour. Wooden tray amplifies that flavour.

REBRANDING,
VISUAL IDENTITY AND
EVENT SIGNAGE

Roots and Shoots

“Roots and Shoots provide training for disadvantaged young people, often with learning difficulties, to give them the skills and self-confidence to equip them for work.”

A modern and lively image will not just speak well of the organisation, it will also lift moral of their students.

3 routes were developed.

1
Clearly organic,
Positive and Upright,
Clear, Light
+
Chic

2
Growth and Development,
Friendly and Dynamic,
Bold

+
Simple

3
Like a tree, growing and developing,
Creates abbreviation: R+S, Positive, Unique, Chic
+
Clever

Selected Ident was developed to promote their summer fair.


CORPORATE LITERATURE

for Rathbones,
Tt Electronics and Smithfields
with Linnett Webb Jenkins

FILM TITLE AND
CREDITS DESIGN

for Denise Hauser,
Royal College of Art

Copy City — …very few people knew that in fact they were moving about in a bad copy of the world of the dead…

Design concept — The typeface used on left is consistently (the first san serif) – Berthold Akzidenz Grotesk – whilst the typefaces on the right are always something else…

Download hi-res video extract here

FILM TITLE AND
CREDITS DESIGN

for Philipp Enders,
Kunsthochschule für Medien Köln

One Two —
…a sense of uncertaintyfear lingers over those in-between moments…

Download this German film here

REBRANDING,
VISUAL IDENTITY

Instinc Art Space

Inclusive,
Instinctive

+
Confident

STATIONERY DESIGN

Linnett Webb Jenkins

A suit of Word templates designed for various uses — letters, invoices, timetables, proposals and etc.

BRANDING, POSITIONING
AND VISUAL IDENTITY

13:00 Berlin Charlottenburg,
German Gourmet Restaurant

Precise
Inviting

+
Aware

BANNER DESIGN

North Lambeth Parish

To broaden Fete’s appeal without losing its endearing tone, banners will be required to look contemporary not trendy, up-to-date, classical, attractive to both young professionals and elderly alike..

REBRANDING,
VISUAL IDENTITY

ATL Industries Pte Ltd

Leader in its field,
Years of experience

+
Energetic

GRAPHIC ART,
POSTER DESIGN

Gilbert & George,
The Ten Commandments of Gilbert & George

An original typographic treatment to inject greater conviction into words.

Featured on Manystuff.


PUBLISHED WORK
AND OPINIONS

Computer Arts Magazine,
Issue 111
— The Typography issue

CONFERENCE TALK
AND EXHIBITION

Plus Design Festival,
Moving Type Conference,
Type Moved,
Birmingham UK, 2007

Gave a talk on the visual composition of a letter — for a more compelling communication.

EXHIBITION,
GRAPHIC ART AND
PHOTOGRAPHY

Capturing Britishness,
Great British Design,
6th St Bride Library Conference, London

Capturing the spirit of Great British Design using a series of 10 images.



some pictures from the 6th St Bride Library Conference — Rob Banham, Catherine Dixon, Ken Garland
+
Rick Poynor



© 2011