Bryan Loke

Branding Writing the City, British Council

admin — Wed, 27 Jul 2011 01:35:44 +0000

Rebranding the Singapore Institute of Technology, SIT

admin — Tue, 15 Mar 2011 11:23:12 +0000

REBRANDING, VISUAL IDENTITY
for Singapore Institute of Technology, SIT with Green House Design & Communication
SIT wanted to look refreshing without losing its already established appearence.
We pitched and won.
A complete set of Stationery, University merchandise and buliding signage were designed.
More images to come.
ABOUT THE LOGOTYPE
1 The black square is strong and sturdy, black is always fashionable; always dependable.
2 SIT brings exciting opportunities to Singapore, partnering and featuring great international Universities and courses — tilted at an angle of 10 degrees clockwise, the red square injects life and excitement to the sturdy black square.
3 SINGAPORE INSTITUTE OF TECHNOLOGY in uppercase commands authority. Set in a uber-modern and geometric typeface — Avant Garde Gothic BT — logotype is a breath of fresh air amongst the existing logotypes of (local) Universities and Polytechnics.

The Hitchhiker’s Guide to the Galaxy, Poster 42

admin — Tue, 15 Mar 2011 03:22:48 +0000

Branding, Artvocate

admin — Tue, 15 Mar 2011 10:42:14 +0000

Signage for Stanislavsky Factory, Nick Bell Design, Numeral Design

admin — Tue, 15 Mar 2011 10:34:44 +0000

Corporate Communication, The Red Thread Group

admin — Tue, 15 Mar 2011 10:24:34 +0000

COMPANY WEBSITE PLUS BROCHURE DESIGN
for The Red Thread Group www.theredthreadgroup.com
Creative and Design Direction of website for The Red Thread Group. Working with company Strategy Director, Project Manager and an external Web Developer.
A Flash website with CMS was designed, built and launched within a month.
An interactive red line was designed to strengthen the company brand language and by allowing the red line to take centre stage, we are claiming its ownership (so the next time you see a red line, you will think of the Red Thread Group).
Brochure/Pocketguide to Branding, a print literature produced jointly by The Red Thread Group and National Marketing of Singapore.
Pocketguide design echoes the website, creating a strong association and brand message for The Red Thread Group.

Vershina Seligera, Russian Lakeside Resort, Brochure Design

admin — Tue, 15 Mar 2011 02:20:44 +0000

BROCHURE DESIGN AND PHOTOGRAPHY
for Vershina Seligera, a russian lakeside resort
Vershina Seligera is located mid-way of Moscow and St Petersburg, resort is by Lake Seliger.
Delicate, Beautiful + Quiet
Brochure aims to represent the extraordinary quality of the resort. Brochure was resort's main marketing material for their trade show in London.
Written in both russian and english language not only informs a wider spectrum of audience — it communicates resort's international standard in quality without losing cultural authenticity.
A calendar of annual russian festivals and events was incorporated into the booklet to increase its keeping value.
Breathable layout brings about a sense of light open space.
Information was arranged to be recieved at a idyllic pace — evoking a non-urban lifestyle through a booklet.
Paper and binding increases booklet's rural flavour. Wooden tray amplifies that flavour.

Visual Ident, Roots and Shoots

admin — Tue, 15 Mar 2011 10:10:01 +0000

Corporate Literature

admin — Tue, 15 Mar 2011 09:27:30 +0000

Film Title and Credits Design, Copy City

admin — Tue, 15 Mar 2011 09:25:06 +0000

FILM TITLE AND CREDITS DESIGN
for Denise Hauser, Royal College of Art
Copy City — ...very few people knew that in fact they were moving about in a bad copy of the world of the dead...
Design concept — The typeface used on left is consistently (the first san serif) – Berthold Akzidenz Grotesk – whilst the typefaces on the right are always something else...
Download hi-res video extract here